|
Week - 1 |
Digital Transformation in Advertising |
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Week - 2 |
Digital Marketing Communications |
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Week - 3 |
Digital Media Strategy |
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Week - 4 |
Content Marketing |
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Week - 5 |
Content Types for Marketing Communications |
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Week - 6 |
Social Media Advertising |
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Week - 7 |
Midterm Exam |
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Week - 8 |
Mobile Marketing and Advertising |
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Week - 9 |
Search Engine Marketing |
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Week - 10 |
Search Engine Optimization |
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Week - 11 |
Data Driven Advertising |
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Week - 12 |
Marketing Communications Mix |
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Week - 13 |
Integration of Digital Advertising Applications with Other Marketing Communication Tools |
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Week - 14 |
Final Exam |
Anadolu Info Package 
Turkish 
English