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Week - 1
|
Digital Transformation in Advertising |
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Week - 2
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Digital Marketing Communications |
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Week - 3
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Digital Media Strategy |
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Week - 4
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Content Marketing |
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Week - 5
|
Content Types for Marketing Communications |
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Week - 6
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Social Media Advertising |
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Week - 7
|
Midterm Exam |
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Week - 8
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Mobile Marketing and Advertising |
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Week - 9
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Search Engine Marketing |
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Week - 10
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Search Engine Optimization |
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Week - 11
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Data Driven Advertising |
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Week - 12
|
Marketing Communications Mix |
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Week - 13
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Integration of Digital Advertising Applications with Other Marketing Communication Tools |
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Week - 14
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Final Exam |
Anadolu Info Package 
Turkish
English