|
Week - 1
|
Game Marketing Fundamentals |
|
Week - 2
|
Target Audience Identification and Analysis |
|
Week - 3
|
Brand Management and the Gaming Industry |
|
Week - 4
|
Digital Marketing Tools and Strategies |
|
Week - 5
|
Social Media Marketing and Interactive Content Creation |
|
Week - 6
|
Marketing Campaigns and Communication Strategies |
|
Week - 7
|
Game Distribution Channels and Platforms: Steam, App Store, Google Play, etc. |
|
Week - 8
|
Game Distribution Strategies and Content Management |
|
Week - 9
|
Data Analysis for Marketing and Distribution |
|
Week - 10
|
Data Analysis and Marketing Optimization |
|
Week - 11
|
Analytical Tools and Metrics for Marketing and Distribution |
|
Week - 12
|
Social Media Management and Crisis Communication |
|
Week - 13
|
Expanding into Global Markets and Localization |
|
Week - 14
|
Advanced Techniques for Game Marketing and Distribution, Project Presentations and Evaluation |