| Catalog Content |
This course teaches practical marketing and distribution strategies for games: target audience analysis, brand positioning, paid/organic digital marketing (search, social media, content, influencer, email), interactive content, and community management. Platform/store (Steam, App Store, Google Play) dynamics, page optimization, and launch plans are covered. Data analysis and metrics (conversion funnel, LTV, CPI/CPA, retention) are used to conduct A/B testing and campaign optimization. Localization, crisis communication, and advanced techniques are employed to achieve sustainable growth on a global scale. |
Anadolu Info Package 
Turkish 
English