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Week - 1
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Introduction to Web Analytics |
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Week - 2
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Basic Concepts of Web Analytics: Client and Server Logs, Digital Data, Web, Analytic |
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Week - 3
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Web Analytics Categories: off-site and on-site web analytics |
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Week - 4
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Usage Areas of Web Analytics: Web Sites, Optimization, Performance, User Interactions, User Behaviors, Comparison, Segmentation |
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Week - 5
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Performance Indicators and Analytical Techniques |
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Week - 6
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Real Time Web Analytics |
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Week - 7
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Reporting of Web Analytics |
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Week - 8
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Dashboards |
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Week - 9
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Special Techniques and Reports for Google |
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Week - 10
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Visualization of Web Analytics |
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Week - 11
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Google Analytics: Management, Reporting, Customization |
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Week - 12
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Mint |
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Week - 13
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Open Web Analytics |
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Week - 14
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Piwic: Multidirectional Web Analytics |
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