Akademik Dersler - İçerik

Weeks	Topics
Week - 1	What is Communicatins?, Verbal, Written and nonverbal communication Corparate communications types and means.
Week - 2	The skill of Emphaty and Listening at communication, Interpersonal Communication
Week - 3	Public relations concept, practitioners, context and origins
Week - 4	Public Relations Part of Function: Publicity, Corporation Advertising, Press agentry, Public affairs, Lobbying, Issue management
Week - 5	Historical development of public relations in Turkey and in the World, development of PR in private and public sector, Career development in an organization, professionalism and ethics.
Week - 6	Research in PR, the role of research in strategic planning
Week - 7	Coorparate public relations and tools
Week - 8	Public Relations management process: defining PR problem, situation analysis, Research process: Informal and formal methods
Week - 9	Public Relations management process: defining PR problem, situation analysis, Research process: Informal and formal methods
Week - 10	Planning and programming in PR, strategic management: strategy and tactics, writing the program: program plan,defining target public, budgeting, pretesting program elements.
Week - 11	Taking action and communicating in public relations management process: Acting responsively and responsibly, cordinating action and communication, action as an open systems response, Communication component of strategy. framing the message,
Week - 12	Evaluating the PR program
Week - 13	Public relations practice Case study about Health Communication
Week - 14	Public relations practice Case study about Health Communication