Akademik Dersler - İçerik

Weeks	Topics
Week - 1	İntroduction to consumer behaviour
Week - 2	Market Segmentation
Week - 3	Learning and Consumer Behaviour
Week - 4	Motivation and Consumer Behaviour
Week - 5	Perception
Week - 6	Attitude
Week - 7	Self
Week - 8	Demografics of Consumer Behaviour
Week - 9	Social Class and consumption
Week - 10	Referance Groups
Week - 11	Culture and Consumption
Week - 12	Buying process
Week - 13	Consumer and decision making
Week - 14	Discussion of the topics learned