|
Week - 1
|
Explaining service concept and characteristics of services |
|
Week - 2
|
Characteristics of service economy and relevant statistics |
|
Week - 3
|
Explaining the product concept in services industry |
|
Week - 4
|
Pricing of services |
|
Week - 5
|
Distribution of services |
|
Week - 6
|
Promoting services |
|
Week - 7
|
Midterm |
|
Week - 8
|
Midterm |
|
Week - 9
|
Importance and role of personnel and customer in services marketing |
|
Week - 10
|
Phyical evidences and their role in services marketing |
|
Week - 11
|
Managing demand and capasity |
|
Week - 12
|
Services quality: model and dimensions |
|
Week - 13
|
Improving services quality |
|
Week - 14
|
Internationalization of services |
Anadolu Info Package 
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