Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Introduction
Week - 2	Basic terms in consumer behaviour (CB).
Week - 3	market segmentation
Week - 4	learning and memory in CB.
Week - 5	motivation and involvement
Week - 6	perception and CB
Week - 7	perception and CB
Week - 8	attitude formation and CB
Week - 9	social class and CB
Week - 10	culture
Week - 11	referance groups and family
Week - 12	self concept
Week - 13	general evaluations about consumer behaviour
Week - 14	general evaluations about consumer behaviour