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Week - 1
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Introduction |
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Week - 2
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Basic terms in consumer behaviour (CB). |
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Week - 3
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market segmentation |
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Week - 4
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learning and memory in CB. |
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Week - 5
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motivation and involvement |
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Week - 6
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perception and CB |
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Week - 7
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perception and CB |
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Week - 8
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attitude formation and CB |
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Week - 9
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social class and CB |
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Week - 10
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culture |
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Week - 11
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referance groups and family |
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Week - 12
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self concept |
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Week - 13
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general evaluations about consumer behaviour |
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Week - 14
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general evaluations about consumer behaviour |
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