|
Week - 1
|
the functions of logistic associations |
|
Week - 2
|
basic concepts of corporate communication |
|
Week - 3
|
the relationship between corporate communication and other disciplines |
|
Week - 4
|
corporate identity and corporate brand |
|
Week - 5
|
corporate reputation and corporate image |
|
Week - 6
|
corporate culture |
|
Week - 7
|
evaluating the corporate culture of logistic firms |
|
Week - 8
|
strategic management in corporate communication |
|
Week - 9
|
strategic management in logistic firms' corporate communication |
|
Week - 10
|
public relations in corporate communication |
|
Week - 11
|
Advertising in corporate communication |
|
Week - 12
|
Social Responsibility in corporate communication |
|
Week - 13
|
sponsorship in corporate communication |
|
Week - 14
|
application: evaluating the logistic firms according to the basic concepts |
Anadolu Info Package 
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