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Week - 1
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Introduction to Global Marketing Research |
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Week - 2
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Theoretical Foundations of Global Marketing |
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Week - 3
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Cultural Dimensions in Global Marketing |
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Week - 4
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Global Branding and Positioning |
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Week - 5
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International Market Entry Strategies |
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Week - 6
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Consumer Behavior in Global Contexts |
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Week - 7
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Digital Transformation in Global Marketing |
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Week - 8
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Challenges in Global Marketing |
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Week - 9
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Sustainability and Ethics in Global Marketing |
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Week - 10
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Academic Literature Review Techniques |
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Week - 11
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Emerging Trends in Global Marketing Research |
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Week - 12
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Advanced Methodologies in Global Marketing |
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Week - 13
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Research Proposal Development |
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Week - 14
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Final Proposal Submission and Reflection |
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