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Week - 1
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Marketing, service marketing and Air transport marketplace |
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Week - 2
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Marketing Environment of Airline Industry (Peste Analysis) |
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Week - 3
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Competition Strategies for Airlines |
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Week - 4
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Competition Strategies for Airlines |
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Week - 5
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Product Analysis in the Airline Marketplace |
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Week - 6
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Product Analysis in the Airline Marketplace |
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Week - 7
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Mid -term |
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Week - 8
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Pricing and Revenue Management in the Airline Marketplace |
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Week - 9
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Pricing and Revenue Management in the Airline Marketplace |
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Week - 10
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Product Distribution in Airline Market |
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Week - 11
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Distribution channels used in airline companies, Global distribution and reservation systems |
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Week - 12
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Promotion Mix in Airlines |
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Week - 13
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Relationship Marketing in Airlines |
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Week - 14
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Final exam |
Anadolu Info Package 
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