Akademik Dersler - İçerik

Being able to define the concepts of Customer Value and Industrial (B2B) Customer Value
Able to Define the Unique and Experiential Characteristics of B2B Customer Value
Will be able to address different approaches to customer value within the framework of the changing marketing paradigm.
It examines different interpretations of value by defining the concepts of service-dominant logic and customer-dominant logic.
Explain the concept of customer ecosystem
Can interpret that value can arise in different domains
Can understand that value emerges in customer reality
Interprets that the customer's own mental, social and experiential activities are effective in making sense of value.