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Week - 1 |
Introduction (meeting and overview of the course). |
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Week - 2 |
Who is the customer? |
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Week - 3 |
Value and Customer Value Concepts |
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Week - 4 |
The Transformation of Marketing Paradigm and Value |
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Week - 5 |
Customer Dominant Logic and Co-creation of Value |
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Week - 6 |
Customer-Centered Approach |
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Week - 7 |
Presentations for Homework Assignments |
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Week - 8 |
Midterm Exams |
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Week - 9 |
The Concept of Customer Insight |
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Week - 10 |
Presentations for Homework Assignments 2 |
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Week - 11 |
Is Value Created? |
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Week - 12 |
Customer Dominant Logic and Experience Value |
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Week - 13 |
Industrial (B2B) Customer Value |
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Week - 14 |
Brainstorming on Future Research Topics |
Anadolu Info Package 
Turkish 
English