Akademik Dersler - İçerik

Explains marketing and marketing management issue.
Learns the scope and content of marketing.
Understands the development process of marketing.
Learns functions of marketing management.
Learns environmental factors in marketing and the evolution of marketing approaches and applications in 2000’s.
Explains the types and processes of marketing plans.
Learns strategic planning.
Understands strategy of marketing.
Defines consumer markets and industrial marketing.
Learns consumer markets and consumer behaviour.
Understands industrial marketing and consumer behavior.
Defines Market Analysis, Demand Forecast, Market Segmentation and Target Market Selection.
Learns demand measurement and demand forecasting.
Learns market segmentation and market segmentation strategies.
Explains product, price, place and promotion issues.
Understands product and product related strategic decisions.
Learns prices and price policies at firms.
Learns maraketing and physical distribution channels.
Understands marketing communication and promotional tools.