Akademik Dersler - İçerik

compares the basic motivations and models of international marketing:
defines international marketing and related concepts.
illustrates the basic motivations of companies toward international markets.
illustrates the major changing agencies which play important roles on the internationalization process of firms.
defines internationalization concept and process.
compares Internationalization models.
comments on the nature of international marketing environment and why its important to companies.
defines local and national business environment.
debates international legal, economic, demographic and socio-cultural environmental forces and their impacts can affect marketing,
compares market selection and market-entry strategies in international marketing.
explains the strategies of market segmentation and target market selection in international markets.
defines export
defines contractual initiatives.
defines internationalization through investment.
explains how the marketing mix is configured in the international context.
explains product decision and strategies.
defines the international dimension of distribution.
describes pricing strategies.
defines retention strategies.