Akademik Dersler - İçerik

Explain marketing and its basic concepts.
Describe the concept of marketing.
Recognizes the marketing perspective and process.
Gives examples representing the marketing perspective.
Discuss the development, importance and future of marketing and its applications.
Describes the reasons for the development of the marketing concept and its applications.
He/she questions the importance of the concept in today's world by giving examples of marketing applications.
Compares the benefits and challenges of marketing.
Discusses the role of marketing in marketing and business management in the future.
Students will be able to evaluate the role of consumers within the scope of marketing practices.
Interpret the changing consumer habits in the new period.
It questions the extent to which consumers value their marketing practices.
Evaluates the effects of consumers on marketing development.
Be able to analyze and evaluate marketing campaigns.
Explains the new marketing concept and design.
Examines the campaign planning and execution process.
Analyzes sample campaigns and evaluates their results.