Akademik Dersler - İçerik

Define core marketing concepts
Describe the changes in the marketing landscape
Explain the product and price elements of the marketing mix , their characteristics and how to manage these tools.
Define product types, product management decisions, new product development process and product life cycle concepts.
Explain the importance of pricing and various pricing strategies.
Explain the marketing communication and marketing channel elements of the marketing mix
Define the communication process and integrated marketing communication.
Differentiate the advertisement, personal selling, sales promotion and public relations in terms of their objectives and characteristics
Explain wholesailing and retailing
Explain the logistic decisions
Explain strategic marketing planning and marketing management process
Evaluate how to organize the marketing departments and different organization structures
Evaluate how to control marketing activities and different control tools.