Anadolu Info Package Anadolu Info Package
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  • Faculty of Business Administration
  • Business Administration (English )
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  • Marketing Management
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Course Title Code Compulsory/Elective Laboratory + Practice ECTS
Marketing Management PZL220U VI. SEMESTER 0+0 6.0
Language of Instruction İngilizce
Course Type Required Courses
Course Instructor(s) Sevgi Ayşe Öztürk (Prof. Dr.)
Mode of Delivery Online education
Prerequisites Principles of Marketing
Courses Recomended There is no recommended optional programme component for this course.
Recommended Reading List
Assessment methods and criteria 1 Midterm and 1 Final Exam.
Work Placement N/A
Catalog Content Managing Marketing Organizations; Product Management; Pricing and Price Management; Designing and Managing Marketing Channels: Wholesaling, Retailing, Logistics management ; Marketing Communication; Strategic Management, Competition, and Marketing; Marketing Planning, Implementation and Control; Managing Marketing Effort

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