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LO-1
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define the industrial marketing concepts and principles. |
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LO-2
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analyze the consumer and industrial market. |
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LO-3
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explain relationships among marketing and macro-micro environmental factors. |
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LO-4
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recognize marketing information systems and marketing research applications in industrial market. |
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LO-5
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explain industrial market segmentation, positioning and selecting target markets. |
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LO-6
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explain the industrial marketing mix strategies that are possible for marketing managers. |