| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
PROF. DR. NEZİHE FİGEN ERSOY ARCA |
| Mode of Delivery |
The mode of delivery of this course is Face to face |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
journal of Industrial Marketing |
| Assessment methods and criteria |
1 Midterm, 1 final |
| Work Placement |
N/A |
| Catalog Content |
industrial markets and products; defining industrial markets; defining the oppurtunities of industrial markets; industrial market segmentation; İndustrial buyer behaviour; designing the industrial marketing mix; planning and developing of industrial products; industrial pricing strategy; industrial distribution strategy; industrial promotion strategy; controlling of industrial marketing programmes; customer acquisition strategies and customer-buyer relationship |
Anadolu Info Package 
Turkish 
English