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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Economics and Administrative Sciences
  2. Department of Business Administration
  3. Course Structure Diagram with Credits
  4. Industrial Marketing
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 02/03/2026

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
PZL409 - Industrial Marketing VII. SEMESTER 2 +0 5.0
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s) PROF. DR. NEZİHE FİGEN ERSOY ARCA
Mode of Delivery The mode of delivery of this course is Face to face
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course.
Recommended Resources Nezihe Figen Balta, (2006), Endüstriyel Pazarlama, Nobel Yayıncılık, AnkaraF. Müge Aslan, (2012), Endüstriyel Pazarlama, Beta, İstanbulNezihe Figen Ersoy, (2015), Endüstriyel/B2B Müşteri Davranışları ve Satın Alma Merkezi Analizi, Detay yayıncılık, Ankara
Work Placement N/A
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 industrial markets and products
Week - 2 industrial marketing concept
Week - 3 defining the industrial markets
Week - 4 defining the oppurtunities of industrial markets
Week - 5 industrial market segmentation
Week - 6 industrial buyer behaviour
Week - 7 designing the industrial marketing mix
Week - 8 planning and developing of industrial products
Week - 9 industrial price strategy
Week - 10 industrial distribution strategy
Week - 11 industrial promotion strategy
Week - 12 controlling of industrial marketing programmes
Week - 13 customer acquisition strategies and customer-buyer relationships
Week - 14 Case study

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 40
Final Exam 1 60
Toplam (%) 100

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