Anadolu Info Package Anadolu Info Package
  • Info on the Institution
  • Info on Degree Programmes
  • Info for Students
  • TR
About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Graduate School
  2. Department of Business Administration
  3. Master of Business Administration (MBA) Degree
  4. International Business
  5. Course Structure Diagram with Credits
  6. Strategic Global Marketing
  7. Learning Outcomes
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 29/09/2025
# Learning Outcome
LO-1 evaluate global marketing concept and context
LO-2 evaluate global marketing environment and its importance for firms.
LO-3 defines selection of the foreign markets and entry strategies
LO-4 explain global marketin mix

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