|
LO-1
|
Will be able to define the store atmosphere in the light of identity and image concepts |
|
LO-2
|
Will be able to describe the exterior design and window arrangement applications in stores |
|
LO-3
|
Will be able to explain the interior design and space arrangements in stores and the factors that are effective for successful store designs |
|
LO-4
|
Will be able to interpret the affective dimensions of the atmosphere such as color, smell, temperature and behavioral dimensions such as communication with customers |
|
LO-5
|
Will be able to explain the types of equipment and lighting, store signs, point of purchase visual presentation tools in stores |
|
LO-6
|
Will be able to explain the importance of color selection and the effects of music use in stores |
|
LO-7
|
Will be able to explain how design and decoration should be in virtual stores |