Akademik Dersler - Tanıtım

Last Updated: 22/10/2025

Code - Course Title	Compulsory/Elective	Laboratory + Practice	ECTS
PMY203U - Store Atmosphere	III. SEMESTER	0 +0	6.0

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	ASSOC. PROF. DR. SEVİL BAYÇU
Mode of Delivery	Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no lesson related with the suggested lesson.
Recommended Resources	Oyman, M.(Ed.) (2013). Mağaza Atmosferi. Eskişehir. Anadolu University Publication Number: 2465, Distance Education Faculty Publication Number: 1436.
Work Placement	There is no internship or practice for this course.
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Identity and image in the light of Store Atmosphere and Its Effects
Week - 2		The store's exterior styling and window dressing
Week - 3		In-store regulations and the products to be exhibited
Week - 4		Use of Accessories and Light, Sign, Point of Purchase Materials in Stores
Week - 5		Repetition
Week - 6		Question solution
Week - 7		Midterm
Week - 8		Factors Related to Smell, Taste, Touch & Feel Factors in Store Athmosphere
Week - 9		se of color and music in stores and communication with consumers
Week - 10		Store layout
Week - 11		Atmosphere in virtual stores
Week - 12		Repetition
Week - 13		Question solution
Week - 14		Final exam

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	30
Final Exam	1	70
Toplam (%)		100