|
LO-1
|
define the basic concepts related to sport sponsorship. |
|
LO-2
|
analyze the sport sponsorship as communication tool. |
|
LO-3
|
evaluate the sponsorship management process. |
|
LO-4
|
evaluate ambush and anti-ambush marketing strategies. |
|
LO-5
|
compose a sample sponsorship agreement. |
|
LO-6
|
assess successful sponsorship applications around modern world and in the Turkey. |