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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  2. Course Structure Diagram with Credits
  3. Sport Sponsorship
  4. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 22/10/2025

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
SYT206U - Sport Sponsorship IV. SEMESTER 0 +0 6.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) Prof.Dr.Metin Argan
Mode of Delivery Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended Spor Pazarlaması, Spor Finansmanı, Finansal Yönetim I-II, Girişimcilik Finansmanı, Uluslararası Finansman
Recommended Resources ÖZTÜRK, S.A., ODABAŞI, Y., VELİOĞLU, M.N., SEVER, S., ARGAN, M., ÖZER, A., KATIRCI, H., (2013), Sporda Sponsorluk, Editör: Metin ARGAN, Anadolu Üniversitesi Yayınları No: 2885, Açıköğretim Fakültesi Yayınları No: 1842, Eskişehir
Work Placement Bu ders için uygun değildir.
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Spor Sponsorluğu: Kavram ve Özellikler
Week - 2 Spor Sponsorluğunun Yararları ve Olası Sakıncaları
Week - 3 Pazarlama İletişimi
Week - 4 Pazarlama İletişim Karması ve Sponsorluk
Week - 5 Sponsorluk Yönetimi ve Bütçesi
Week - 6 Sponsorluk Fiyatlandırma Stratejileri
Week - 7 ARA SINAV
Week - 8 Sponsorluk Duyurumu, Duyurum Araçları ve Sponsorlukta Kullanımı
Week - 9 Sponsorluğun Değerlendirilmesi ve Ölçümü
Week - 10 Sponsorluk Ölçümünün Önemi
Week - 11 Sponsorluk Ölçümünde Kullanılan Araştırma Teknikleri
Week - 12 Sponsorluk Ölçümünde Kullanılan Yöntemler
Week - 13 Sinsi Pazarlama ve Sponsorluk
Week - 14 FİNAL SINAVI

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 30
Final Exam 1 70
Toplam (%) 100

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