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LO-1
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Explain ethical theories and ethical decision making models |
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LO-2
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Comprehend the importance of ethics in marketing activities |
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LO-3
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Discuss ethical issues in product, pricing, distribution, marketing communication, marketing research, competition |
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LO-4
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Explain consumer ethics |
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LO-5
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Discuss ethical issues in cultural context in international marketing activities |
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LO-6
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Have knowledge related to current legal regulations concerning marketing activities |