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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Economics and Administrative Sciences
  2. Department of Business Administration
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  4. Ethical and Legal Regulations in Marketing
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
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Last Updated: 11/03/2026

Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
PZL414 - Ethical and Legal Regulations in Marketing VIII. SEMESTER 2 +0 5.0
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s) DR. ÖĞR. ÜYESİ NAZLI NUR UZ
Mode of Delivery Face to face
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no recommended optional programme component for this course.
Recommended Resources
Work Placement N/A
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Ethical theories
Week - 2 Models of ethical decision making
Week - 3 Ethical values in business
Week - 4 Ethics and marketing
Week - 5 Ethical issues in product
Week - 6 Ethical issues in pricing
Week - 7 Ethical issues in distribution
Week - 8 Ethical issues in marketing communication
Week - 9 Ethical issues in marketing research
Week - 10 Ethical issues in competition
Week - 11 Consumer ethics
Week - 12 Ethics and international marketing
Week - 13 Laws and regulations on marketing
Week - 14 Consumer organizations

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 20
Final Exam 1 40
Quiz 1 20
Project 1 20
Toplam (%) 100

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