| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
DR. ÖĞR. ÜYESİ NAZLI NUR UZ |
| Mode of Delivery |
Face to face |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
- Özkan Tektaş, Ö., Başgöze, P., & Eryiğit, C. (2020). Pazarlamada Etik. Ankara: Detay Yayıncılık. |
| Assessment methods and criteria |
1 Midterm exam & 1 Final exam |
| Work Placement |
N/A |
| Catalog Content |
Ethical Theories and Models of Ethical Decision Making; Ethical Values in Business; Relationship Between Marketing and Ethics: Ethical issues in product, Ethical issues in pricing, Ethical issues in distribution, Ethical issues in marketing communication, Ethical issues in marketing research and Ethical issues in competition; Consumer Ethics; Ethics and International Marketing; Laws and Regulations on Marketing; Consumer Organizations. |
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