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LO-1
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Explains the game marketing lifecycle and core concepts in an indie developer context. |
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LO-2
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Determines market segments through target audience analysis and player persona creation. |
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LO-3
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Conducts competitor analysis and defines positioning and unique selling proposition for a game. |
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LO-4
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Applies design principles for game brand visual identity and promotional materials. |
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LO-5
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Prepares optimized content and tag strategy for a Steam or mobile store page. |
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LO-6
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Creates a community management plan and designs a content calendar for social media and Discord channels. |
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LO-7
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Plans public relations processes by preparing a press kit and press release. |
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LO-8
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Presents an integrated marketing plan including pricing, discount and advertising strategies for a game launch. |