Akademik Dersler - Tanıtım

Last Updated: 26/06/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
OGP222 - Game Marketing and Distribution	IV. SEMESTER	2 +1	3.0

Language of Instruction	Türkçe
Course Type	Area Elective Courses
Course Instructor(s)	ÖĞR. GÖR. GÜVENÇ USANMAZ
Mode of Delivery	This course is delivered through face-to-face instruction. Theoretical lectures, case studies and laboratory sessions are integrated throughout the semester. The referenced platforms and tools (Steam, mobile stores, analytics tools) are examples; the instructor may prefer equivalents.
Place of Delivery
Used Educational Platforms
Prerequisites	There are no prerequisites or co-requisites for this course.
Courses Recomended	It is recommended to have completed OGP108 2D Game Development Studio before taking this course. Taking OGP204 Graduation Project or XXX7966 Game Entrepreneurship and Business Plan concurrently may help connect the marketing plan to a real game project.
Recommended Resources	Valve. Steamworks Documentation: https://partner.steamgames.com/doc/homeApple. App Store Connect Help: https://developer.apple.com/help/app-store-connect/Google Play Console Help: https://support.google.com/googleplay/android-developer/
Work Placement	This course has no internship or placement requirement.
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Introduction to game marketing; indie and AAA ecosystems; marketing lifecycle (pre-launch, launch, post-launch).
Week - 2		Market research; target audience and player persona creation; market segmentation.
Week - 3		Competitor analysis; positioning; unique selling proposition (USP).
Week - 4		Branding: game name selection, logo, visual identity, key art and style guide.
Week - 5		Steam store page: title, description, tags, screenshots and trailer.
Week - 6		Mobile stores (App Store, Google Play): page optimization, ASO basics, localization.
Week - 7		Community management: Discord, forums, Reddit; wishlist and early access strategies.
Week - 8		Social media strategy: content calendar, devlog, short-form video platforms.
Week - 9		Public relations: press kit, press release, review copy distribution.
Week - 10		Influencer marketing and streamer partnerships; ethics and transparency.
Week - 11		Advertising strategies: performance marketing, video and playable ads.
Week - 12		Pricing and revenue: discount campaigns, regional pricing, bundle strategies.
Week - 13		Launch plan: soft launch, full launch, post-launch updates and event calendar.
Week - 14		End-of-term marketing plan presentation; sample store page and promotional materials; course wrap-up.

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Assessment Method and Passing Requirements
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