Anadolu Info Package Anadolu Info Package
  • Info on the Institution
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  • TR
About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Economics and Administrative Sciences
  2. Department of Business Administration
  3. Course Structure Diagram with Credits
  4. Customer Value and Theoretical Approaches
  5. Learning Outcomes
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026
# Learning Outcome
LO-1 Being able to define the concepts of Customer Value and Industrial (B2B) Customer Value
LO-2 Will be able to address different approaches to customer value within the framework of the changing marketing paradigm.
LO-3 Explain the concept of customer ecosystem

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