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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Faculty of Economics and Administrative Sciences
  2. Department of Business Administration
  3. Course Structure Diagram with Credits
  4. Customer Value and Theoretical Approaches
  5. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
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Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
İŞL328 - Customer Value and Theoretical Approaches VI. SEMESTER 2 +0 5.0
Language of Instruction Türkçe
Course Type Area Elective Courses
Course Instructor(s) DR. ÖĞR. ÜYESİ HALDUN ÇOLAK
Mode of Delivery Face to face
Place of Delivery
Used Educational Platforms
Prerequisites This course does not require any prerequisites or co-requisites.
Courses Recomended PZL312 Consumer Behavior (Tüketici Davranışları)PZL314 Services Marketing (Hizmet Pazarlaması) İŞL 329 Supply Chain Management (Tedarik Zinciri Yönetimi)
Recommended Resources - Heinonen, K. (2023). Characterizing Ex situ Value: A Customer-Dominant Perspective on Value, Journal of Travel Research, 62(8), 1707-1721- Lipkin, M. & Heinonen, K. (2022). Customer ecosystems: Exploring how ecosystem actors shape customer experience, Journal of Services Marketing, 36 (9), 1-17. Received the 2023 Emerald Literati Award
Work Placement There are none.
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Introduction (meeting and overview of the course).
Week - 2 Who is the customer?
Week - 3 Value and Customer Value Concepts
Week - 4 The Transformation of Marketing Paradigm and Value
Week - 5 Customer Dominant Logic and Co-creation of Value
Week - 6 Customer-Centered Approach
Week - 7 Presentations for Homework Assignments
Week - 8 Midterm Exams
Week - 9 The Concept of Customer Insight
Week - 10 Presentations for Homework Assignments 2
Week - 11 Is Value Created?
Week - 12 Customer Dominant Logic and Experience Value
Week - 13 Industrial (B2B) Customer Value
Week - 14 Brainstorming on Future Research Topics

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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