|
LO-1
|
Will be able to comprehend the basic concepts and scope of marketing. |
|
LO-2
|
Will be able to evaluate marketing strategies. |
|
LO-3
|
Will be able to explain the marketing environment. |
|
LO-4
|
Will be able to evaluate trends in marketing and change. |
|
LO-5
|
Will be able to comprehend marketing information system and marketing research process.
|
|
LO-6
|
Will be able to evaluate consumer markets and consumer behavior.
|
|
LO-7
|
Will be able to evaluate industrial markets and buyer behavior. |
|
LO-8
|
Will be able to explain the relationship between globalization and marketing. |