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LO-1
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At the end of the course student;
Will be able to define the basic concepts of brand management. |
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LO-2
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Will be able to define the job and task of the marketing unit and have information about the content of the marketing plan. |
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LO-3
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Will be able to count the steps of market analysis. |
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LO-4
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Will be able to define the concept of segmentation |
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LO-5
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Explain the concept of positioning. |
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LO-6
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Will be able to explain concepts related to brand identity and personality. |
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LO-7
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Will be able to define brand architecture and related concepts. |
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LO-8
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Will be able to interpret different areas where brand management can be applied. |