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LO-1
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Defines the functions of advertising. |
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LO-2
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Explains the communication dimension of the marketing mix elements |
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LO-3
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Explains how advertising works |
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LO-4
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Explains the roles and functions of advertising agencies |
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LO-5
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Identifies consumer behavior in advertising and its importance |
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LO-6
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Defines the processes of advertising planning |