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They will be able to determine the characteristics of Traditional Public Relations and Digital Public Relations.
They will be able to list the similarities and differences between these two fields.
They will be able to integrate the Digital Public Relations Field with the concepts of New Media, Digital Transformation and Social Media.
They will be able to comprehend the contents of the concepts of Gatekeeper, Social Media Influencers, Target Audience.
They will be able to focus on the importance of User-Created Content, Product-Consumers, Online Communities, Generation Concepts. Will be able to explain the concepts of Digital Natives, Digital Immigrants, Analog Data, Digital Data, Hypertext, Social Media Platforms.
Explain the Story in Public Relations, Story and Narration in Digital Environments.
They will be able to list the concepts and features of Persuasion, Big Data, Artificial Intelligence, Virtual Reality, Augmented Reality in Digital Environments.
They will be able to comprehend the relations between Public Relations Practice Areas and Digital Platforms. |