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LO-1
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define pioneer mass media theories and powerful effects of the media |
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LO-2
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define the assumptions of the Direct Effects |
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LO-3
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grasp epistemological background of the Direct Effects |
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LO-4
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define limited effects of mass media |
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LO-5
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define "Gratification and Uses", "Agenda Setting", ''Spiral of Silence'', "Cultivation Analysis" |
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LO-6
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define Critical Paradigm of Mass Media Studies |
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LO-7
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define technological determinism |