|
LO-1
|
Explains corporate communication concepts and theories. |
|
LO-2
|
Explains strategic management in corporate communication.
|
|
LO-3
|
Defines corporate culture, corporate identity and visual culture.
|
|
LO-4
|
Explains corporate reputation, corporate image and brand management.
|
|
LO-5
|
Explains corporate communication and social media, corporate social responsibility and public relations. |