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LO-1
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At the end of this course, the student;
Will be able to define advertising creativity and writing.
Will be able to have the knowledge and skills to discuss the ways of presenting the creative idea. |
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LO-2
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Will be able to define the creative idea and list the stages of finding the creative idea. |
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LO-3
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Will be able to execute creative strategy and creative tactics |
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LO-4
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Will be able to design advertising copy for different media. |
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LO-5
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Will be able to define visual and verbal metaphors. |
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LO-6
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Will be able to have the knowledge and skills to discuss the presentation styles of creative ideas. |
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LO-7
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Qill be able to copywrite advertisements for audio-visual media |
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LO-8
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will be able to copywrite for digital advertising |