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LO-1
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Describe the concept of persuasion in terms of theory, model and psychological influence factors |
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LO-2
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Explain the persuasive communication process in the context of source, receiver and message. |
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LO-3
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Evaluate persuasion tactics and interpersonal communication in terms of persuasion |
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LO-4
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Evaluate persuasion from the perspective of digital technologies and campaigns |