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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Open Education Faculty
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Last Updated: 02/10/2026

Code - Course Title Course Type Laboratory + Practice ECTS
İLT207U - II. SEMESTER 0 +0 5.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) PROF. DR. RASİME AYHAN YILMAZ
Mode of Delivery distance education
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended Those interested in Persuasive Communication can take courses on advertising, brand communication, interpersonal communication, and digital communication.
Recommended Resources Robert Cialdini (2022). İknanın Psikolojisi, MediaCat YayınlarıAnthony Pratkanis ve Elliot Aronson (2018). İkna Çağı. TheKitap Yayınları.
Work Placement There is no work placement for the course
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Persuasion concept and definition
Week - 2 Theories and Models of Persuasion
Week - 3 Psychological Influence Factors of Persuasion
Week - 4 Psychological Influence Factors of Persuasion
Week - 5 The Source and receiver of Persuasion
Week - 6 The source and the receiver of persuasion
Week - 7 Midterm
Week - 8 Message and tha message appeals
Week - 9 Message and the message appeals
Week - 10 Persuasion Tactics
Week - 11 Digital communication and persuasion
Week - 12 Digital Communication and Persuasion
Week - 13 Persuasion in Communication Campaigns
Week - 14 Final exam

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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