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LO-1
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Will be able to list what the concept of communication means and what the elements of an effective communication process are. |
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LO-2
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Will be able to explain the purpose, role and importance of advertisement in marketing communication. |
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LO-3
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Will be able to explain the place of public relations in marketing communication. |
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LO-4
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Will be able to define the duties and roles of personal salesmen. |
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LO-5
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Will be able to define the concept of sales promotion. |
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LO-6
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Will be able to explain the concepts related to marketing communication in the digital age. |
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LO-7
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Will be able to define other marketing communication elements and applications. |
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LO-8
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Will be able to evaluate the marketing communication management process |