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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Open Education Faculty
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  3. Course Structure Diagram with Credits
  5. Description
  • Description
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  • ECTS Credit Load
  • Course's Contribution to Program
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Last Updated: 02/10/2026

Code - Course Title Course Type Laboratory + Practice ECTS
PZL304U - II. SEMESTER 0 +0 5.0
Language of Instruction Türkçe
Course Type Elective Courses
Course Instructor(s) Prof.Dr. Bayram Zafer Erdoğan
Mode of Delivery Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There are no lessons related with the suggested lesson.
Recommended Resources Pazarlama İletişimi (2020) T.C. ANADOLU ÜNİVERSİTESİ YAYINI NO: 4148AÇIKÖĞRETİM FAKÜLTESİ YAYINI NO: 2928
Work Placement There is no internship or practice for this course.
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Intro to Marketing Communications
Week - 2 Intro to Marketing Communications II
Week - 3 Marketing Communications Management
Week - 4 Advertising
Week - 5 Public Relations
Week - 6 Personal Selling
Week - 7 Midterm
Week - 8 Sales Promotions
Week - 9 Sales Promotions-II
Week - 10 Marketing Communications in the Digital Age
Week - 11 Marketing Communications in the Digital Age-II
Week - 12 Other Marketing Communications Elements and Practices
Week - 13 Other Marketing Communications Elements and Practices - II
Week - 14 Final Exams

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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