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LO-1
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Distinguish what marketing and marketing strategies are and how to apply them. |
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LO-2
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Discuss the importance and benefits of marketing. |
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LO-3
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Explain marketing strategies, strategy development process and strategy execution. |
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LO-4
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Analyze problems faced in marketing practices in health institutions. |
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LO-5
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Discuss main factors affecting consumer behavior. |
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LO-6
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State how studies towards customer management and customer satisfaction are implemented. |
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LO-7
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Explain how to use the promotion tools of public relations, advertising, personal sales for organizing the relations with the environment of healthcare institutions. |
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LO-8
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Explain the market research and the steps in procedures in market research. |