|
LO-1
|
Explain the transformation of advertising from traditional to digital |
|
LO-2
|
Define the main stages of digital media strategy |
|
LO-3
|
Define content marketing and related concepts |
|
LO-4
|
List the advertising tools used in social media |
|
LO-5
|
Explain mobile marketing and advertising practices |
|
LO-6
|
Define the basic concepts of search engine marketing |
|
LO-7
|
Explain the importance of data in digital advertising |
|
LO-8
|
Discuss how digital advertising applications are integrated with other marketing communication applications |