| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
Prof.Dr.Metin Argan |
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
Spor Pazarlaması, Spor Finansmanı, Finansal Yönetim I-II, Girişimcilik Finansmanı, Uluslararası Finansman |
| Recommended Reading List |
Argan, M. (2004). Spor Sponsorluğu Yönetimi, 1. Baskı, Ankara: Detay Yayıncılık.Brooks, C. M. (1994). Sports Marketing: Competitive Business Strategies for Sports, New Jersey: Prentice Hall. |
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
Bu ders için uygun değildir. |
| Catalog Content |
Concept and Features of Sports Sponsorship; Concept and Development of Sports Sponsorship; Sponsorship Categories and Types; Advantages and Disadvantages of Sports Sponsorship; Sponsorship Management: Sponsorship planning, Determination of sponsorship objectives, Determination of target market, Determination of target audience, Application of Sponsorship, Evaluation; Pricing of Sponsorship; Publicity of Sponsorship; Sponsorship Efficiency Measurement: Sponsorship evaluation process, Types of research used in sponsorship measurement, Methods used to evaluate sponsorship; Ambush Marketing; Marketing the Sponsorship Package; Sponsorship as A Communication Tool. |
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