| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
DR. ÖĞR. ÜYESİ RIDVAN KOCAMAN |
| Mode of Delivery |
The mode of delivery of this course is Face to face |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
|
| Assessment methods and criteria |
Midterm exam (20%)-Test - Exercise project (30%)-Classical Final exam (50%)-Test )-T |
| Work Placement |
N/A |
| Catalog Content |
The course will begin with the marketing information system and marketing research industry and the marketing research process. It will continue with the explanation of research design, secondary data, and qualitative research techniques. Following the survey method and questionnaire design, topics, sampling, and fieldwork will be covered. After covering the basic issues regarding data entry, editing and data analysis, it will end with the topic of research report writing. |
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