| Language of Instruction |
Türkçe |
| Course Type |
Area Elective Courses |
| Course Instructor(s) |
DOÇ. DR. FEYZA AĞLARGÖZ |
| Mode of Delivery |
Mode of delivery is face to face. Managers who are experts in different functions of retailing attend as guest speakers. |
| Prerequisites |
General Business course is prerequisite |
| Courses Recomended |
Retailing Management course is recommended after succsessfully completion of this course |
| Recommended Reading List |
-Deloitte (2023). Global Powers of Retailing 2023. Revenue Growth and Continued Focus on Sustainability-Strategy& (2022). Turkish Retail Sector Overview -KPMG (2021). KPMG Perspektifinden Perakende Sektörüne Bakış. -TÜSİAD (2021). Perakendenin Geleceği Mevcut Durum, Beklentiler ve Politika Önerileri. -A&T Bank (2019). Perakende Sektörü.-Gülşen, İ. ve Özdemir, Ş. (2018). Perakendecilikte teknolojik yenilikler ve uygulamalar. Pazarlama Teorisi ve Uygulamaları Dergisi, 4(1), 103-138. -Göl, H., Canlı, B., ve Özyavaş, A. (2018). Yeni Nesil Perakendecilik. The Deloitte Times. -TAMPF (2018). Türkiye Perakende Sektörü Kapsamlı Sektör Sorunları ve Çözüm Önerileri Raporu-PWC-TAMPF (2016). Dönüşürken Büyüyen Türkiye Perakende Sektörü-HBR(2014). Perakendenin Geleceği |
| Assessment methods and criteria |
Students are assesed by a midterm, homework and a final exam. |
| Work Placement |
No work placement |
| Catalog Content |
Introduction to the World of Retailing: Concepts and definitions; Retailer Types: Classification of retailers, Types of retailing by the scope of products, level of services and ownership; Multi-channel Retailing; Consumer Behavior and Trends in Retailing Industry; Market Strategies for Retailers; Financial Strategy; Location: Selecting the location of stores; Human Resources Management. |
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