| Catalog Content |
Product Management: Product and service decisions, Brand management, New product development process, Product life cycle and its management; Pricing Approaches, Pricing Strategies: Pricing of new products, Product line pricing strategies, Price adaptation strategies, Psychological and promotional pricing strategies; Management of marketing Channels: Channel design, Wholesaling and retailing; Intagrated Marketing Communication and Promotion Management: Communication process, Advertising and public relations/publicity, Personal selling, sales promotion, Direct marketing. |
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