Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Entrepreneurship	ÇYA438	VIII. SEMESTER	2+0	3.0

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	DR. ÖĞR. ÜYESİ ÖZGÜR TURAN
Mode of Delivery	The mode of this course is online and face to face
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Reading List	Baines, Anthony. European and American musical instruments. Chancellor Press, 1966.Bruner, Gordon C. \"Music, mood, and marketing.\" The journal of Marketing (1990): 94-104.Evans, Tom, and Mary Anne Evans. Guitars: Music, History, Construction and Players from the Renaissance to Rock. Grosset & Dunlap, 1977.Hallam, Susan, and Alfredo Bautista. \"Processes of instrumental learning: the development of musical expertise.\" The Oxford Handbook of Music Education, Volume 1. 2012.Montagu, Jeremy. The world of medieval & renaissance musical instruments. Overlook Press, 1976.Ogden, James R., Denise T. Ogden, and Karl Long. \"Music marketing: A history and landscape.\" Journal of Retailing and Consumer Services 18.2 (2011): 120-125.
Assessment methods and criteria	1 practice exam, 1 schoolwork, 1 final exam
Work Placement	N/A
Catalog Content	Definition and Purpose of the Course; Instrument Making Industry and Markets in the World and Turkey; The Concept and Scope of Marketing in Instrument Making; Approaches in Persuasion Investigations; Communicative Language in Instrument Making; Professional Ethics and Criticism; Relation of Luthi and Musicians in Instrumental Presentation; Feasibility and Production in Instrument Making; Target Market Selection and Positioning in Instrument Making; Instrument Marking Strategies; Buried Producer and Marks; Instrument Presentation Techniques; Current Marketing Strategies in Instrument Making; Exhibition and Virtual Media Product Presentation Strategies.