Akademik Dersler - Tanıtım

Course Title	Code	Compulsory/Elective	Laboratory + Practice	ECTS
Tourism Marketing	PZL251	III. SEMESTER	3+0	3.0

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	PROF. DR. ÇAĞIL HALE ÖZEL
Mode of Delivery	Face to face delivery is present.
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	TRZ466 Product Development in Tourism may be taken.
Recommended Reading List	Kozak, N., Kozak, M.A ve Kozak, M. (2010). Genel Turizm İlkeler-Kavramlar. Ankara: Detay Yayıncılık. Kozak, M. A. (Editör) (2012). Otel İşletmeciliği. Ankara: Detay Yayıncılık. Kozak, N., Özel, Ç. H. ve Karagöz Yüncü, D. (2011). Hizmet Pazarlaması. Ankara: Detay Yayıncılık.
Assessment methods and criteria	1st mid-term: test (30)2nd mid-term: test (30)Final exam: test (40)
Work Placement	There is no work placement for this course.
Catalog Content	Marketing in General: Definition of marketing, Stages of marketing; Service Marketing: Definition of service marketing, Different aspects of service marketing, 7P approach in service marketing; Introduction to Tourism Marketing; Tourism Marketing Environment; Tourism Marketing Planning; Marketing Information System; Tourism Market; Product; Distribution; Price, Promotion; Promotion; Human; Physical Evidence; Processes; Marketing in Electronic Media.